Raised in the heart of Watts, California, Verdell Simon grew up surrounded by challenges that could have defined him—but instead, they refined him. Navigating the tough streets of South Central L.A. taught him resilience, instinct, and the importance of staying grounded in purpose.

Rather than being shaped by his environment, Verdell chose to shape others. He found his calling in coaching, using football as more than a game—it became a tool to mentor, to discipline, and to uplift. For over 15 years, he’s been guiding youth both on and off the field, helping them see beyond the block, beyond the odds, and into their future.

Today, Verdell is not only a respected coach, but also a real estate investor committed to rebuilding underserved communities—transforming rundown properties into safe homes and opportunities for families in need. Verdell has helped over 30+ athletes land college football opportunities—from JUCO to D1 programs—by sharpening their skillsets and preparing them for the next level.

His life’s work is simple but powerful: develop people, build futures, and give back to the places that raised him.

Business Portfolio:

Simon Resource - www.simon-resources.com
V&D Properties- www.vd-properties.com
Rise & Thrive Program- www.rise-thrive.org